White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
The dark side of direct-to-consumer genetic tests
October 1, 2018 | White Papers and Resources |
Direct-to-consumer testing is an affordable way to better understand your DNA, but is this a leap forward in innovation or another layer clouding an already …
Brought to you by Blue Latitude Health
Behaviour change: Five things you probably suspected, but weren’t sure about…
October 1, 2018 | White Papers and Resources |
Fabrice Allum, managing director of Porterhouse Insights, looks at behaviour change and introduces the Porterhouse BPS.
Brought to you by Porterhouse Medical Group
Congress Effectiveness Management
September 26, 2018 | White Papers and Resources |
Maximising the ROI of scientific meetings
Brought to you by Porterhouse Medical Group
More tell, less sell: HCP-centric comms
September 20, 2018 | White Papers and Resources |
Communicating with HCPs 101: we put ourselves in HCPs’ shoes to understand exactly what they want from pharma communications.
Brought to you by IGNIFI
PM Society Digital Awards – the power of together
September 13, 2018 | White Papers and Resources |
Our chief executive, Emma Statham, writes about the value of awards and the power of together.
Brought to you by Four Agency Worldwide
Seduce anyone in four simple steps
September 13, 2018 | White Papers and Resources |
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we …
Brought to you by Page & Page Health
Money, sex and power
September 6, 2018 | White Papers and Resources |
What really makes your world go round? Is it money, sex or power? Or is it something more subtle?
Brought to you by Page & Page Health
Genetic counsellors: the new healthcare influencers?
September 5, 2018 | White Papers and Resources |
Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology …
Brought to you by Blue Latitude Health
Joint Working That Works
September 4, 2018 | White Papers and Resources |
Claire Munro blogs about a recent Dovetail workshop on best practice in collaboration between industry and the NHS.
Brought to you by Dovetail
Mastering the precision medicine opportunity
August 23, 2018 | White Papers and Resources |
The rise of precision medicine will transform the pharma business model, challenging the way we commercialise therapies. BLH Senior Consultant and precision medicine expert David …
Brought to you by Blue Latitude Health