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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Download ‘Perspective magazine issue 2: Human-centred design and strategy’

April 6, 2016 |  White Papers and Resources  |

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.

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Brought to you by  Blue Latitude Health 

Diabetes: Let’s cut the Gordian knot by Debashis Bhattacharya and Kamlesh Sheth

April 4, 2016 |  White Papers and Resources  |

Digital health specialists Aegleio suggest that a culture change is needed to cope with the rise of diabetes in the UK.

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Brought to you by  Say Communications 

HQ digital marketing: Trouble-free localization

March 30, 2016 |  White Papers and Resources  |

Adapt HQ content to local markets without stress following these 10 steps

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Brought to you by  Anthill Agency 

B2B social media: a spring 2016 review

March 30, 2016 |  White Papers and Resources  |

Is your social media strategy on point? Take a look at the latest trends in B2B social media.

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Brought to you by  Say Communications 

Adjusting to change in healthcare: Learning from translational research

March 30, 2016 |  White Papers and Resources  |

In this article, Blue Latitude Health’s Head of Insight, Martine Leroy, explores how pharma could learn from translational research organisations in adapting their approach to …

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Brought to you by  Blue Latitude Health 

Why everyone is standing-up to the sitting-down problem

March 21, 2016 |  White Papers and Resources  |

Are the exercise gurus really onto something? Find out how workplace fitness can boost your health and reduce your bum, while helping you become more …

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Brought to you by  Say Communications 

Focus on multiple myeloma treatment: Witnessing a transformation

March 15, 2016 |  White Papers and Resources  |

Consultant David Cooney of Blue Latitude Health will take you through how that transformation has happened, and where the treatment of multiple myeloma is heading.

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Brought to you by  Blue Latitude Health 

The ROI of user experience in pharma and healthcare: How to engage your customers

March 14, 2016 |  White Papers and Resources  |

In this article, Head of Customer Experience Elisa del Galdo of Blue Latitude Health breaks down how to understand the return on investment of user …

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Brought to you by  Blue Latitude Health 

Why does content need a strategy?

March 7, 2016 |  White Papers and Resources  |

Not all organisations are in a position to look at maturity – for some, there’s still a pressing question that needs answering: Why does content …

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Brought to you by  Blue Latitude Health 

Seven ways to make centrally-produced content fit affiliates’ needs

March 3, 2016 |  White Papers and Resources  |

It’s common to encounter some degree of local resistance to centrally-produced sales materials. But don’t despair. A few simple content strategies can make a huge …

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Brought to you by  Anthill Agency 

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