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The real-world challenge pharma can’t ignore: Sustained engagement

Breakthrough therapies do not fail because the science stops working. They fail when healthcare is not designed for the physical, emotional and mental realities shaping how people engage with treatment...

Mednet

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LEO Pharma and Allergy UK launch ‘Don’t Ignore’ chronic hand eczema campaign

The campaign aims to improve awareness and understanding of the condition

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ZPB Associates appoints Rachel Allan as Managing Director

The healthcare comms consultancy has also made other key appointments

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Beyond the Nudge: Why Mentorship is the New Healthcare Currency

In the latest episode of Hear From Her, the conversation centers on a striking reality: women in healthcare often face a "confidence gap" that their male counterparts do not. While...

Medscape Education

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Regeneron agrees research collaboration with Parabilis Medicines

Regeneron will pay Parabilis $125m upfront, with up to $2.2bn in potential milestone payments and royalties

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GSK signs agreement with Protas to streamline clinical trials

The new three-year agreement builds on an existing two-year relationship

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US FDA approves Taiho’s Inqovi for older adults with acute myeloid leukaemia

In 2026, an estimated 22,720 people in the US will be diagnosed with AML

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AstronauTx appoints Michelle Mellion as Chief Medical Officer

Deb Gouveia has also been appointed as Vice President, Clinical Operations and Development Strategy

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Three Symposia, Three Years of Fellows, One Mission: Medscape Oncology at ASCO 2026

Three symposia. A third year of Fellows. AI live on the booth floor. Medscape Oncology arrives at ASCO 2026 (Booth #10099) with another ambitious oncology program.

Medscape Education

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Lilly and UNICEF collaborate to improve non-communicable disease prevention

Six-year initiative to improve NCD prevention and care for children in low- and middle-income countries

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Zeno appoints Cendrine Seror as Head of Health, Europe

Seror has more than 25 years’ experience in healthcare comms

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Where Making Health Whole began

Mental health providers revealed years ago what healthcare is only now beginning to recognise: information alone does not sustain engagement. This article explores how Mednet’s heritage in mental health has...

Mednet

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