Pharmafile Logo
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • - PMLiVE
  • Communiqué 53 Cover Image

Launch Performance

- PMLiVE

Why phase 2 decisions are locking out pharma’s best launch positions

Half of the 2023 US pharmaceutical launch class missed pre-launch first-year forecasts . That gap is usually explained away as a data problem, a market access problem, or a timing...

Nmblr

- PMLiVE

Transforming Global Market Access: Smarter Resource Management with Local Affiliates – A Live Webinar

Are your global market access resources scattered, leading to inconsistencies and confusion among your affiliates? Join us live at 1.00pm (BST)/2.00pm (CEST)/8.00am (EDT) on Wednesday 21st May, to discover how...

Petauri Evidence

- PMLiVE

Online Investigator Meetings: A Customer Story

Discover how Impetus Digital transformed a multicenter Phase III clinical trial with their innovative virtual solutions.

Impetus Digital

New strategic blueprint: the new first questions

By Thunicia Moodley

- PMLiVE

Focus on doing one thing well

Does pharma have something to learn from Welsh jeans maker Hiut Denim when it comes to focus?

Page & Page Health

Is the pharma business model ready for precision medicine?

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...

Blue Latitude Health

- PMLiVE

Redefining the real value within a good value proposition

Successful value propositions

Biosimilars: Getting the flock to market

The biosimilars field is about to become very crowded. Here are some Life tips on how to stand out from the herd

Life Healthcare Communications

Products as portfolios: positioning immuno-oncology products

The last few years have seen a huge proliferation in the number of products entering the oncology space, with a lot more currently being investigated in clinical trials. Effective positioning...

Blue Latitude Health

Bigger than brand: Portfolio Positioning for Pharma

Senior Consultant Jenna Earl talks us through the three most important things to understand about portfolio positioning in pharma.

Blue Latitude Health

How to nail pre-launch positioning in Pharma

Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.

Blue Latitude Health

- PMLiVE

Former Tonic directors launch Iris Life Communications

Stéphanie Bunten and Lee-Ann Cameron's new agency will be based in London's Shoreditch

Subscribe to our email news alerts

Latest content

Latest intelligence

Quick links