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strategic process

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The digital reality check: How pharma measures up in 2025

Download your copy of our latest pharma white paper, exploring the latest digital trends, challenges and opportunities in pharma.

Graphite Digital

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The Contradiction Conundrum: New digital pharma report

New research, based on the views of 450 pharma professionals, reveals contradictions in how pharma organisations are approaching their digital products and strategies.

Graphite Digital

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The rise of the healthcare social media influencer

The consumer industry has long been leveraging the power of social media influencers with enormous success. But can the highly regulated healthcare industry achieve the same results? Daniel Brackins explores...

Avalere Health

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Key emerging trends in digital health

Improving healthcare for patients and helping doctors be more efficient

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Current and future trends for developing digital medical communications

Evolving digital trends and user needs

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BMS partners with Voluntis to co-develop oncology digital therapeutics

Aims to create a mobile app to help patients self-manage their symptoms

Digital divergence

Combining digital and pharma is proving less easy than previously thought

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A snapshot of Congenica

PME talks to CEO David Atkins

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The digital shift in pharma marketing

Indegene’s surveys in 2016 and 2019 show a spike in digital spend

Digital therapeutics and their impact on society

Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic?

Blue Latitude Health

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Three billboards on the road to multichannel

Chris Ross examines the trends driving multichannel communication in 2019

How Medisafe is using AI to improve patient adherence

Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence.

Blue Latitude Health

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