Asset-led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer and the assets of the product.
See also:
Brand image
Brand management
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Asset-led marketing
Related terms
Phase III trials, National Change of Address (NCOA), Guerrilla marketing, Epidemiology, In-house newspaper/magazine, Performance prism, Return on investment (ROI)/Return on capital employed (ROCE), Clip or Clipping, Cost-effective (healthcare economics), Market forecast, Advertising agency’s commission, Account management, PEEST, Single-blind trial, Focused Advertising Sampling Technique (FAST) Marketing,