Asset-led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer and the assets of the product.
See also:
Brand image
Brand management
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Asset-led marketing
Related terms
Horizon scanning, Economic value added (EVA), Off-label use, Crisis management, Reach, Marketing audit, Promotional plan, Empirical, Cost-effectiveness (in media/advertising), Cost-effectiveness league table (healthcare economics), Free market economy, Pull promotion, Global Health Observatory, Accreditation Council for Continuing Medical Education (ACCME), International marketing,