A story cut from a publication or a segment cut from a broadcast, DVD or CD. A clip or clipping is an edited extract from the piece in its entirety, often used to highlight the overall feature. Print Clippings may be used to develop a port folio for a business’s marketing. Many film and TV companies use programme clips to promote their work.
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Clip or Clipping
Related terms
Key account management, Advertising research, Perfect competition, Fast Moving Consumer Goods (FMCG), Glass ceiling, Copy editor, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Equivalent advertising value (EAV), Internal analysis, Relationship marketing, T, Sampling, Defined daily dose (DDD), Market value added (MVA), Mean,