When an organisation or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.
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Counterfeiting
Related terms
Offensive marketing, Management by objectives (MBO), Advocacy and support groups, Growth stage, Gatekeeper, Utility (pharmacoeconomics), Vision, Dichotomous question, Trade publications, Modular training, Terms and conditions of purchase, Adherence, Publication planning, Concept boards, Institutional review board (IRB) – pharmacoeconomics,