A product with a low market share of a declining market.
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A product with a low market share of a declining market.
Related terms
Portfolio, Homogeneous groups, Me-too, Accreditation Council for Continuing Medical Education (ACCME), Treatment trials, Health Care prepayment plan (HCPP) (US), Decision making unit (DMU), Institutional review board (IRB) – pharmacoeconomics, Customer loyalty, Commission on Human Medicines (CHM), Marketing acronyms, Grey market, European Union (EU), Tariffs, Niche marketing,