Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
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Horizon scanning
Related terms
Blind (clinical trial terms), Corporate identity, Grey market, Eighty-twenty principle (Pareto Principle), K, Global Health Observatory, Portfolio analysis, NHS Executive, Expanded access, Unplanned cannibalisation, Promotional mix, Baseline, Company-specific training, Internal Customers, Recall test,