Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
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Horizon scanning
Related terms
Mood board, Data collection, Opportunities to hear (OTH), Sample (market research), Micro environment, Marketing metrics, Subscriber list, Infiltration marketing, Global Health Observatory, National Service Frameworks (NSF), Prescribing Analysis and Cost (PACT), Brand image, Hypothesis, Cartel, Repositioning,