A poster used as a visual tool by designers and marketers to develop concepts and represent the intended atmosphere or mood of an advertisement, or a consumer’s experience of a product.
See also:
Concept boards
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Mood board
Related terms
RSS, Medicines and Healthcare products Regulatory Agency (MHRA), Managed care, New product development (NPD), Lobby firm, Intent to treat, Customer relationship management (CRM), Business to business (B2B), Collateral PR, Latent click through, Click through rate (CTR), Customer service, Mathematical analysis of perception and preference (MAPP), Forecasting, Outlier,