The material used to cover and protect goods. In medicine, this will contain a label with important information about the treatment.

In the pharmaceutical industry The Patient Information Quality Unit is responsible for enforcing government guidelines and directives of product information found in packaging. The Unit assesses labels provided by the pharmaceutical industry for compliance with the Regulations (Directive 2001/83/EC). After assessment and approval by the Unit, the pharmaceutical companies must use these labels in the packaging of their medicines.

See also:
Labelling
Prescription Medicines Code of Practice Authority (PMCPA)
Prescribing information