Taking a programme out to a representative group of customers to test their reaction to it and evaluate its effectiveness in delivering the desired results before taking it to a wider audience .
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Pilot programme
Related terms
Managed care, Genome, National Institute for Health and Clinical Excellence (NICE), SMART objectives, Life cycle (product), Market skimming pricing, Baseline, Placebo-controlled trial, DRIP Framework, Balanced Scorecard, Blind (clinical trial terms), Search engine marketing (SEM), Mathematical analysis of perception and preference (MAPP), Transfer price, Statistical significance,