Administers the ABPI Code of Practice independently of the
ABPI in the UK. The code covers the promotion of medicines for
prescribing to healthcare professionals and the provision of
information to the public about prescription only medicines in the
UK.

The stated aim of the ABPI Code is to ensure that
medicines for prescribing are promoted to health professionals in an
appropriate and ethical manner to support high quality patient
care.
The ABPI Code also sets standards for information
accessed by the public on prescription medicine. Advertising or
promoting prescription only medicines to the public is prohibited under
the ABPI Code and UK law.

The ABPI also operates the
complaints procedure under which complaints about the activities of
pharmaceutical companies are reviewed in relation to the requirements
of the ABPI Code.

See also:
Association of the British Pharmaceutical Industry (ABPI)
ABPI Code of Practice

External links:
Prescription
Medicines Code of Practice Authority
(PMCPA)
Association of the British Pharmaceutical Industry (ABPI)