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Setting a high price for a product to reflect its quality and exclusivity. Premium Pricing is intended to exploit the tendency for buyers to assume that expensive items reflect a higher quality and distinction.
See also:
Launch plan
Unique selling preposition (USP)
Market niche
Related terms
Labelling, Personal data, Customised marketing mix, Emotional selling preposition (ESP), Trade allowance, Company-specific training, International nonproprietary name (INN), Intrapreneurship, Packaging, W, Eligibility criteria, Relationship marketing, Maintenance strategy, In-Company training, Off-label use,
