Person with buying responsibilities for the company with regard to products or services. Generally purchasing decisions include elements relating to delivery and handling, marginal benefit, and price fluctuations.
See also:
Product pipeline
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Procurement officer/manager
Related terms
In-house newspaper/magazine, Quantitative research, Online learning, Marketing cost analysis, Ad rotation, Marketing communications, Phase III trials, Fax Preference Service (FPS), Peer to peer (P2P) marketing, Toxicity, Channel marketing, Socially responsible marketing, Competitor analysis, Leader article, Quota,