The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
Quality of life trials, Marketing cost analysis, General practitioner (GP), e-Prescribing, Adopter categories, McKinsey Seven S’s of Management (or 7-S Model), Monopoly, United States adopted name (USAN), Corporate social responsibility (CSR), Non-comparative, Marketing research (MR), Video focus groups, Coverage, F, Black space,