The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
Cost-effective (healthcare economics), Marketing advantage, Comparative advertising, Data Protection Act, Balanced Scorecard, Marketing research (MR), Boston matrix, PEEST, i-Coach, Newspaper Licensing Agency (NLA), Account management, Double-blind trial, Placebo effect, Beta Tests, S,