The total audience of a publication, including both those who purchased the publication as well as those who have just read it.
See also:
National Readership Survey (NRS)
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Readership
Related terms
United States adopted name (USAN), Buying behaviour, Hypothesis, Supplier relationship management (SRM), Data Protection Act, Strategic business unit (SBU), Affiliate marketing, Health Status Measure, Market penetration pricing, Sample (market research), Licensed, Pilot programme, e-Marketing, Adverse reaction, New Drug Application (NDA),