Scamp - PMLiVE

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Scamp

A mock-up or preliminary design for the artwork of an advertisement or other promotional material

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Models (or marketing models), Line extension, British National Formulary (BNF), Substantiation, Moderator guide, Advertising, Mean, Video focus groups, Concordance, Proprietary name, Business strategy, Learning log, Environmental scanning, Marketing plan, Margin (profit),

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