An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
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Stakeholder
Related terms
Oligopsony, Models (or marketing models), Above the fold, Health Status Measure, Informed consent, Product pipeline, Conversion rate, Customer satisfaction, Point-of-purchase displays, Commissioning (health), List building, Marketing communications, Prescribing Analysis and Cost (PACT), Non-profit marketing, Mobile commerce (M-Commerce),