Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
A special offer made by marketers to channels along the distribution line (wholesalers, retailers etc) over a limited time period to encourage a lower retail price and increase sales.
Trade allowances are implemented as a marketing technique used to create demand at the wholesaler or reseller level as part of the trade marketing mix.
See also:
Distribution Supplier relationship management (SRM)
Marketing mix
Related terms
Database marketing, Prescribing information, Column inches, Cost-effectiveness league table (healthcare economics), e-Commerce, Pharmacokinetics, Brand strategy, Promotional plan, Cost-minimisation analysis (CMA), Coverage, Reprint, Focused Advertising Sampling Technique (FAST) Marketing, Unplanned cannibalisation, Delegate, Mobile commerce (M-Commerce),
