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Pharmaceutical Market Europe – January 2022

Welcome to 2022!

While the world’s focus has been firmly fixed on the COVID-19 pandemic for the last two years, there is another hidden crisis in Europe: cardiovascular disease. CVD is the continent’s number one killer, accounting for 3.9 million deaths and costing the European Union €210bn. The article on page 18 investigates this growing crisis and looks at the need for a new strategy.

Over the past two years, the restrictions on travel caused by the COVID-19 pandemic have had a huge, knock-on effect on national and international congresses and conferences.

With the pandemic having dimmed the lights on pharma conferences, their virtual and hybrid replacements have grasped the opportunity and are here to stay. Read more on page 30.

I hope you enjoy this issue!

Langland, a Publicis Health company, presents a webinar hosted by PMLiVE

Date: 20 January at 2pm 

After the wildfire: how will healthcare recover from the pandemic?

After a forest fire, the natural world recovers according to predictable patterns, in a process known as ‘ecological succession’. The modern world has never seen a global conflagration quite like COVID-19, so what will those equivalent patterns look like for healthcare? Join Langland and a panel of health experts as they ask how the pandemic will change the way individuals manage their own health, how healthcare companies interact with patients, and the status of health literacy on the global health agenda.

There is a strong panel of speakers lined up, with representatives from Langland being joined by healthcare experts, so make sure you join us on Thursday 20 January at 2pm for this free webinar session. See https://tinyurl.com/54ndcuvc for more details.

Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

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