Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Advertisements which are no larger than 420cm2. Abbreviated ads are exempt from the requirement to include prescribing information for the product advertised, providing they comply with specific requirements of the ABPI Code of Practice
See also:
ABPI Code of Practice
Advertising
Display advertisement
Related terms
Cost-minimisation analysis (CMA), Eligibility criteria, Closed systems, International Committee of Medical Journal Editors (ICMJE), Quality-adjusted life year (QALY), Effectiveness, Lifestyle research, In-house, Key opinion leader (KOL), Chronic disease, Latent demand, Data fusion, Fax Preference Service (FPS), Informed consent, Tonal bias,
