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A measure of a respondent’s recollection or recall of an advertisement. The respondents’ answers provide insight into the most memorable attribute of the advertisement. Generally, ad recall is requested immediately after viewing the advertisement. Recall falls over time.
See also:
Advertising
Ad tracking research
Day after Recall
Advertising research
Recall Test
Related terms
Audit, Direct mail, Prevention trials, Marketing advantage, Grey marketing (also called parallel importing), Executive summary, Preferred provider organisation (PPO), Brand management, Brand personality, Reference group, L, Marketing metrics, National Institute for Health and Clinical Excellence, Territory, Product class,
