Graphical representation of the rate of adoption of an innovation. The curve takes the shape of a normal statistical distribution.

The Adoption Curve is a model that categorises adopters of innovations rated on their degree of willingness to accept a new idea. Innovative adoption features are allocated to groups to demonstrate that all innovations go through a anticipated process prior to becoming widely adopted. Generally groups consist of; early adopters, early majority, late majority and laggards.

See also:
Adopter categories
Early adopters
Early majority
Customer