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Sometimes known as ‘fringe media’, ambient media describes advertising that occurs in a non-standard medium, eg, advertising that appears on hot air balloons, theatre tickets, cricket pitches, even pay slips or is projected onto buildings. Not usually seen in pharmaceutical marketing except for corporate campaigns.
See also:
Advertising
Related terms
Protocol, Registered trademark, Drug tariff, Market penetration strategy, Target publications, Quantitative objectives, Response rate, Online learning, Risk-benefit analysis, Defined daily dose (DDD), Campaign, International nonproprietary name (INN), Marketing mix, Competitive advantage, Performance prism,
