Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Brand personality
Related terms
Equivalent advertising value (EAV), A, Co-operative, Quantitative objectives, Rate card, Media evaluation, External analysis, Below the line, Brand value, Promotional plan, Demographics, Opinion leader, Open-label trial, Supplier relationship management (SRM), Primary Care Trust (PCT),