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Brand value is the additional money a business can make from its product or products, as a direct consequence of the brand name it has, in comparison to its own, or rival company’s similar products.
See also:
Brand
Brand image
Brand management
Category management
Differentiation
Merchandising
Brand extension
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality
Related terms
Substantiation, Multi-brand strategy, Channel marketing, Unique page views, Marketing objectives, Clinical trial enrolment, Efficient consumer response (ECR), Local advertising, British Pharmacological Society (BPS), Column inches, Control group, Cohort, Business to consumer (B2C), Continuing professional development (CPD), Global brand,
