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In US prescription drug advertising, a true statement of information relating to the side effects, contraindications and effectiveness of the drug. Required by the Federal Food, Drug, and Cosmetic Act (FDCA).
See also:
Fair Balance
Adverse Reaction
Drug Usage/utilisation review DUR
Prescribing Information
License
Patent
Packaging
Related terms
Market penetration strategy, Cohort, Mood board, European Federation of Pharmaceutical Industries (EFPIA), Unplanned cannibalisation, British National Formulary (BNF), Banner Ad., Marketing information, Data analysis, Emotional selling preposition (ESP), Mission statement, Phase II trials, In-house newspaper/magazine, Trademark, Joint venture,
