A term used to described consumers over 50 years old.
See also:
Grey market
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Greying, leisured, affluent, middle-aged (GLAM)
Related terms
Trial endpoint, Adherence, Parallel importing, Experimental drug, NHS Executive, Central nervous system (CNS), Long term value (LTV), NHS Evidence, Intent to treat, Compliance, Reciprocal links, Accreditation Council for Continuing Medical Education (ACCME), Entrepreneur, Market leader, (Chartered) Institute of Public Relations (IPR),