A term used to described consumers over 50 years old.
See also:
Grey market
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A term used to described consumers over 50 years old.
See also:
Grey market
Related terms
Horizon scanning, Feature article, New Drug Application (NDA), Convenience sampling, Long term value (LTV), Geo-demographics, Relative market share, Inclusion/exclusion criteria, Cost-effectiveness (in media/advertising), Audit, Abbreviated advertisement (UK), Marketing decision support system (MDSS), Creative director, Quality of life (QOL), Guerrilla marketing,