A term used to described consumers over 50 years old.
See also:
Grey market
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Greying, leisured, affluent, middle-aged (GLAM)
Related terms
Business portfolio, Customer service programme, Incremental cost-effectiveness ratio (ICER), Indication, Market growth rate, Closed systems, Convenience sampling, Fair balance, European Union of Medical Specialists (UEMS), Black space, Vision, Media mix, Byline, Inducements, Segmentation,