The outcome of a company’s experience when developing a product – typically, a graph of the amount of material learned, plotted against time.
See also:
Learning log
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Learning curve
Related terms
Top-of-mind awareness (TOMA), Research and development (R&D), Internal relations officer (IRO), Cost-effectiveness (in media/advertising), Franchising, Disease awareness marketing, Quantitative objectives, World Health Organisation (WHO), Data cleansing, Boilerplate, Spam, Phase II trials, Performance prism, Adherence, Elective care,