Commerce conducted over a mobile device, eg a smartphone or BlackBerry.
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Mobile commerce (M-Commerce)
Related terms
Cost consequences analysis (CCA), Glass ceiling, Demand bias, Conjoint analysis, Product attributes, Cohort, Digital creative, Committee for Medicinal Products for Human Use (CHMP), External analysis, Prompted recall, Cost-minimisation analysis (CMA), Tariffs, Global marketing, Channel marketing, Corporate identity,