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An outline used by a moderator leading a focus group to guide and develop discussion along a specific line.
Also refered to as Discussion Outline or Discussion Guide. This is an outline of topics that a moderator uses as a roadmap to direct a focus group discussion.
See also:
Moderator
Related terms
Unsubstantiated claims, Umbrella pricing, Efficient consumer response (ECR), Defined daily dose (DDD), Recession, Brand revitalisation, Normal distribution, Conflict of interest, Objectives, New Drug Application (NDA), Pre-clinical trials, Unstructured question, Video focus groups, Eligibility criteria, Ambulatory Care and Diagnostics Centre (ACAD),
