Directing messages to a market with defined, specialised interest through selective purchasing of marketing space and the use of niche media. Narrowcasting has generally been regarded as the circulation of information to a confined audience, rather than the general public.
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Narrowcasting
Related terms
ACE PR Value, Marketing advantage, Growth stage, Market development, Efficacy, S, Fax Preference Service (FPS), Clip or Clipping, Key performance indicator (KPI), Day-after recall, Diagnostic trials, Corporate reputation, European Union of Medical Specialists (UEMS), G, Micro environment,