The process behind the creation of a new product. This covers the conception of the idea behind the product; development and testing of the product; and the product launch and commercialisation.
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New product development (NPD)
Related terms
Variable, Co-operative, Pharmaceutical Pricing Regulation Scheme (PPRS), Decision tree, Inducements, Cost utility analysis (health economics), Guppie, Quality assurance programme, Homogeneous groups, Market niche, Lifestyle, Long-range planning, European Union (EU), Glass ceiling, Health-related Quality of QOL,