An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
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Offensive marketing
Related terms
Chronic disease, Detail aid, Prior approval, Social audit, Counterfeiting, Market research, Customised marketing mix, Grey market, British National Formulary (BNF), Media planning, Full-service agency, Grey marketing (also called parallel importing), Infiltration marketing, Price taker, Normative influence,