An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
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Offensive marketing
Related terms
Order bias, Freelancer, Omnibus survey, Tactical planning, World Health Organisation (WHO), Association of the British Pharmaceutical Industry (ABPI), Return on sales enablement (ROSE), Byline, Reach, Pandemic, Royal Pharmaceutical Society of Great Britain (RPSGB), Culture, Lobby, Health Status Measure, Industrial marketing,