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A marketing approach that concentrates on treating each customers as an individual and meeting each customer’s own personal needs. This type of marketing aims to develop strong, long-term relationships with each customer.
See also:
Customer service programme
Customer satisfaction
Customer lifetime value (CLV)
Customer loyalty
Related terms
Recruitment status, Dichotomous question, Top-of-mind awareness (TOMA), Life cycle (product), Health-related Quality of QOL, One-on-one interview, Added value, Special interest groups, Newspaper Licensing Agency (NLA), Public relations, Segment, Publication planning, Trade barriers, Arm, Press release,
