Product which is licensed for purchase by the general public but only from a pharmacy.
See also:
License (product)
Pharmaceutical Pricing Regulation Scheme (PPRS)
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“P” Medicine
Related terms
Promotional mix, Quota, Guerrilla marketing, E, Controlled trial, Convenience sampling, Sales promotion, Focus groups, Health Care Financing Administration (HCFA) (US), Labelling, Black space, Organic growth/development, Phase II trials, Omnibus survey, Unique selling preposition (USP),