Evaluating the effectiveness of a company’s advertising campaign by asking members of the campaign’s target audience to recall advertising messages they may have read, heard or viewed. There are also advanced techniques in Recall Testing such as ‘Day-after’ recall tests, where a consumer is questioned about an ad they have seen the day before to ascertain its effectiveness within that time frame.

See also:
Advertising
Ad recall
Advertising Research
Day after Recall
Recognition Tests
Reinforcement Advertising