A group whose behavior influences another group or individual in some way. This influence can be both positive and negative.
See also:
Focus groups
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Reference group
Related terms
Phase III trials, Unprompted recall, Copyright, Viral marketing, Opportunities to hear (OTH), Quota, Prevention trials, Elective care, Attitudinal scaling, Institutional review board (IRB) – pharmacoeconomics, Commission on Human Medicines (CHM), Day-after recall, Adaptive scripting, Mean, Click tracking,