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Search engine optimization (SEO) is the method of developing the visibility of a website or a web page in search engines via the “natural” or “free” search results. Generally, the earlier and more frequently a site arrives in the search results list, the more visitors it will attract from the users.
See also:
RSS
e-Marketing
e-Commerce
Cost per acquisition/action (CPA)
Behavioural targeting
Related terms
Reinforcement advertising, Construct, Return on equity (ROE), Key performance indicator (KPI), Cost per acquisition/action (CPA), Normative influence, Open observation, Ladder of loyalty, Price maker, Portfolio analysis, Marketing metrics, Disposable income, Background, Product class, Target audience,
