An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
An individual, group, or organisation that has direct or indirect interest in an organization and its action, objectives and policies. Key stakeholders include customers, employees, suppliers and shareholders.
See also:
Stakeholder
Customer
Related terms
Concept development and testing, Business to business (B2B), Risk-benefit analysis, Neuromarketing, Opportunities to see (OTS), Disease awareness marketing, Social marketing, Global Health Observatory, Data mining, Reinforcement advertising, Cohort, RSS, Nonverbal communications, Corporate social responsibility (CSR), Byline,