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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer

July 4, 2013 |  White Papers and Resources  |

Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better …

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The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare

July 4, 2013 |  White Papers and Resources  |

Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.

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