White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Webinar: Mobile Research in Asia and Emerging Markets
September 18, 2013 | White Papers and Resources |
Current statistics around mobile technology reveal that many physicians in Asia are now using smartphones, tablets and other mobile devices to assist them in their …
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Webinar: Understanding the Patient Journey in Order to Influence Prescribing Decisions
September 18, 2013 | White Papers and Resources |
Using real data, this webinar looks at the increasingly popular view that says we need to understand more about the patient and the relationship they …
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Webinar: Focus on China: Conducting Research in the World’s Fastest Growing Pharma Market
September 18, 2013 | White Papers and Resources |
This webinar looks to provide market research professionals with an overview of the Chinese healthcare market and provide participants with top tips for conducting relevant …
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Webinar: Prescription Rationale: Physician Research via an iPhone App
September 18, 2013 | White Papers and Resources |
This webinar explores the potential of using smartphone Apps as a platform for collecting detailed qualitative insights into physicians’ decision rationale at the moment of …
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Maximising patient adherence by leveraging the patient/ physician/ pharma relationship
July 4, 2013 | White Papers and Resources |
Director Marc Yates looks at the problem of patient compliance – can a better understanding of patient attitudes, needs and behaviours help pharma develop strategies …
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Digital research in Asia
July 4, 2013 | White Papers and Resources |
Director Marc Yates uses findings from a study conducted in six markets in Asia to explore how digital channels are being utilised by consumers and …
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Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer
July 4, 2013 | White Papers and Resources |
Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better …
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The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare
July 4, 2013 | White Papers and Resources |
Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.
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