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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

- PMLiVE

How to elevate your communications testing with AI powered insights and analytics

October 25, 2022 |  White Papers and Resources  |

Learn about a new behavioural science-led framework incorporating AI technologies that ensures you get a true reflection of how your communications materials are consumed and …

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Infographic: Therapy Watch Psoriasis

October 10, 2022 |  White Papers and Resources  |

Our PsO infographic offers an introduction to the real-world patient insights collected by our Therapy Watch PsO study.

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Article: How behavioural economics can help you build better brand communications

September 15, 2022 |  White Papers and Resources  |

For pharma marketers, accelerating brand performance means maximizing return on investment. Your campaigns need to trigger the right emotions, and the right actions, in your …

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Article: From KOLs to KOIs – How to identify and engage the new healthcare influencers

September 15, 2022 |  White Papers and Resources  |

Paul Reed and Basil Feilding investigate a new breed of KOLs with online influence and explain why pharma needs to join the conversation.

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New syndicated patient reports –

September 7, 2022 |  White Papers and Resources  |

Living with Uterine Fibroids and Endometriosis US 2022

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- PMLiVE

Webcast: From perceptions to prescribing: Combining forces with next-generation tracking and benchmarking to accelerate brand performance

August 22, 2022 |  White Papers and Resources  |

In this webcast we demonstrate RP and STEM’s integrated approaches which gives clients the level of insights they need to accelerate brand performance.

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Animation: Living With

August 5, 2022 |  White Papers and Resources  |

The journey from the patient’s perspective

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Infographic: Therapy Watch Lupus

July 14, 2022 |  White Papers and Resources  |

Download our latest infographic, which offers an introduction to the real-world patient insights collected by our Therapy Watch Lupus study.

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Article: Getting their lives back: Improving options for people with Lupus

July 14, 2022 |  White Papers and Resources  |

Head of Therapy Watch, Helen Parfitt and Head of Living With, Mariel Metcalfe, investigate Lupus from the perspective of both healthcare professionals and patients using …

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Interactive: Best Behaviour

June 1, 2022 |  White Papers and Resources  |

Download our curated collection of case studies and other useful resources that illustrate how we apply the principles of behavioural science in our research design.

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