White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
How to nail pre-launch positioning in Pharma
August 7, 2015 | White Papers and Resources |
Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.
Brought to you by Blue Latitude Health
Exploring full potential of e-detailing data
July 21, 2015 | White Papers and Resources |
Today’s high quality e-detailing data can create better quality conversations with healthcare professionals and result in improved access and relationships.
Brought to you by Anthill Agency
11 Smiles That Save Lives
July 9, 2015 | White Papers and Resources |
Making happier, healthier patients
Brought to you by Havas Lynx
How e-detailing can increase access to HCPs
July 7, 2015 | White Papers and Resources |
The benefits of digital detailing don’t stop at the cost savings or the rich streams of customer data that it produces. Closed loop marketing can …
Brought to you by Anthill Agency
ASCO 2015: What you missed in Chicago
June 15, 2015 | White Papers and Resources |
Blue Latitude sent two of our consultants to Chicago to attend ASCO 2015, a key annual meeting for oncology specialists that brings over 30,000 delegates …
Brought to you by Blue Latitude Health
Meet expert speakers: The right e-detailing content for rich data
June 1, 2015 | White Papers and Resources |
We are excited to reveal the names of the expert speakers at Anthill’s next webinar “The right e-detailing content for rich data” on the 3rd …
Brought to you by Anthill Agency
How do you solve a problem like non-adherence? Part 2
May 29, 2015 | White Papers and Resources |
Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge …
Brought to you by Blue Latitude Health
Webinar: The right e-detailing content for rich data
May 26, 2015 | White Papers and Resources |
Data is the fuel for your digital communication – powering you to not only learn about your customers but communicate more effectively too.
Brought to you by Anthill Agency
How do you solve a problem like non-adherence? Part 1
May 21, 2015 | White Papers and Resources |
Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their …
Brought to you by Blue Latitude Health
How to design patient services with social media within the ABPI code guidelines
May 21, 2015 | White Papers and Resources |
In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into …
Brought to you by Blue Latitude Health