White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Webinar: The storytelling method that works for e-detailing
March 26, 2015 | White Papers and Resources |
If you can involve healthcare professionals in a story, they will be more open to your arguments.
Brought to you by Anthill Agency
Understanding the ‘adoption ladder’ in closed loop marketing
March 20, 2015 | White Papers and Resources |
Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at …
Brought to you by Anthill Agency
Evolution of the wearable tech revolution
March 17, 2015 | White Papers and Resources |
Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.
Brought to you by Blue Latitude Health
Not all data is created equal
March 17, 2015 | White Papers and Resources |
Aurélie Pols from Mind Your Privacy has written this guest blog post on data privacy and security, and specifically the risks of HIPAA or PII …
Brought to you by Blue Latitude Health
Webinar on-demand: The e-detailing wow factor in 2015
March 13, 2015 | White Papers and Resources |
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the …
Brought to you by Anthill Agency
Use of biomarkers in marketing
March 12, 2015 | White Papers and Resources |
Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more …
Brought to you by Blue Latitude Health
Build your e-detailing argumentation
March 5, 2015 | White Papers and Resources |
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put …
Brought to you by Anthill Agency
E-detailing content wow factor in 2015
February 24, 2015 | White Papers and Resources |
Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile …
Brought to you by Anthill Agency
How to confirm customer understanding in e-detailing
February 12, 2015 | White Papers and Resources |
Done right, e-detailing takes away the guesswork in your marketing.
Brought to you by Anthill Agency
The storytelling method that works for e-detailing
February 6, 2015 | White Papers and Resources |
You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how …
Brought to you by Anthill Agency