White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
How the focus on patient outcomes has allowed FMCG to enter into healthcare market
February 5, 2015 | White Papers and Resources |
Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating …
Brought to you by Blue Latitude Health
Webinar series: E-detailing content that works
February 4, 2015 | White Papers and Resources |
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the …
Brought to you by Anthill Agency
Why e-detailing must give options to healthcare professionals
January 20, 2015 | White Papers and Resources |
We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing …
Brought to you by Anthill Agency
Top 7 Trends in Pharma Marketing for 2015
January 12, 2015 | White Papers and Resources |
Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the …
Brought to you by Blue Latitude Health
10 Remapping the Market
November 14, 2014 | White Papers and Resources |
Does pharma’s global model need a shake up?
Brought to you by Havas Lynx
09 Thinking Healthcare Wearables Strategy
November 3, 2014 | White Papers and Resources |
Function over fashion
Brought to you by Havas Lynx
Exploring MINT: Part 4 – Turkey
October 9, 2014 | White Papers and Resources |
In the fourth and final of a series of posts focusing on each of the ‘MINT’ markets, I take an in-depth look at the opportunities …
Brought to you by Inizio
Take the Multichannel Health Check
October 9, 2014 | White Papers and Resources |
Complete the Multichannel Health Check to find out what type of marketer you are and receive expert advice on how to get to the next …
Brought to you by Blue Latitude Health
How to prepare and execute a multichannel campaign
October 6, 2014 | White Papers and Resources |
You may be familiar with digital marketing, however Multichannel Marketing is quite different.
Brought to you by Blue Latitude Health
Getting to grips with Russia’s healthcare market
October 2, 2014 | White Papers and Resources |
As a non-Russian, trying to understand the complexities of the multiple overlapping levels of Russia’s healthcare system can be baffling at times. Information is often …
Brought to you by Inizio