White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Developing multichannel capability in Pharma
June 11, 2013 | White Papers and Resources |
Find out how training could give your team the confidence, knowledge and skills to overcome your organisation’s multichannel challenges.
Brought to you by Blue Latitude Health
A guide to developing customer-centred, multichannel marketing
May 13, 2013 | White Papers and Resources |
Find out how a balanced approached to multichannel marketing could benefit your brand – the customer’s agenda is just as important as Pharma’s and needs …
Brought to you by Blue Latitude Health
A Pharma Marketer’s Guide to the Mobile Web
April 9, 2013 | White Papers and Resources |
Despite an acknowledgement of the importance of mobile by the pharma sector, there has been little evidence to show that businesses are harnessing the mobile …
Brought to you by Blue Latitude Health
Marketing Automation for Pharma
April 2, 2013 | White Papers and Resources |
With Pharma Marketers increasingly being asked to do more with fewer resources, Marketing Automation is a key area that needs to be explored. Find out …
Brought to you by Blue Latitude Health
Blog the brand builder
March 11, 2013 | White Papers and Resources |
This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the …
Brought to you by Say Communications
How to Master Multichannel Marketing in Pharma
February 26, 2013 | White Papers and Resources |
Learn how to optimise your multichannel marketing for increased profitability and improved customer engagement.
Brought to you by Blue Latitude Health