Strategic planning – it’s not rocket science…
… but maximising opportunities does demand new concepts and ideas
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Section: Sales
Interview: Joseph Jimenez, Novartis
Novartis’ CEO tells Linda Banks how investing in innovation and parallel development is helping to keep the company at the forefront
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Interview: Sam Pearce, Celgene
The general manager of Celgene UK and Ireland explains to Liz Wells how her entrepreneurial spirit fits well with this fast-expanding biotech
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Interview: Greg Perry, European Generic medicines Association
The director general of the European Generic medicines Association talks to Liz Wells about the challenges facing generic drug manufacturers and discusses how his organisation is working to boost the industry further
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Interview: Jorge Gallardo, Almirall
The executive chairman of Spanish pharmaceutical company Almirall explains to PME editor Linda Banks how bold investment in R&D and international expansion are key to the company’s growth
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