Proving value in uncertain times
Industry needs to be perceived as a contributor to healthcare solutions not just a cost
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Section: Sales
How to win through integrating market access
Embedding and integrating market access strategies company-wide is key
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The role of systematic review in market access
Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?
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Interview: John Dineen, GE Healthcare
GE Healthcare’s president and CEO tells Dominic Tyer about the rising importance of molecular diagnostics and how his company is moving increasingly closer to the biopharmaceutical world
Read MoreMiracles and mistakes in strategic planning
What happens when we allow conscious thought and experience to cloud our thinking?
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