Market research: Based on the evidence…
Is research really helping marketing to be an evidence-based profession?
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Getting closer to the truth
In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave market researchers?
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Interview: Giovanni Recordati
The chairman and CEO of Recordati tells Linda Banks his plans for company expansion
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Interview: Yoshihiko Hatanaka, CEO and president, Astellas
The president and CEO of Astellas Pharma tells Jacky Law how he intends to steer the company through the current economic downturn
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Pillars of success in market access
The key to true market access success begins with corporate ownership…
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